Audience Precision

Adobe After Effects

Adobe Premiere Pro

Webflow

Packaging Design

Video editing and animation used to pitch to new clients and to increase responses.

Audience precision was seeking a way to pique interest from new clients they were pursuing. Team meetings led to the idea of Video Books, physical books that played a series of videos informing new clients about what they had to offer and why it was beneficial.

I was tasked with creating animations for the video from scratch, covering their segmentation models, credentials, and Single Source of Truth. These assets were also used on the website, and I collaborated with the web design studio to revamp it from the previous version.