Westpac Secure Way to Pay
Adobe Photoshop
Adobe Illustrator
Adode After Effects
Westpac | Secure Way to Pay Campaign in New Zealand and Australia.
The campaign was created from concept to completion; the idea was to further encourage use of online banking and to show how it can be both convenient and safer for customers, as it can be blocked and unblocked at their fingertips.
The campaign was rolled out in over 110 sizes. ratios and over multiple formats, Web, PNG, JPEG, MP4 etc.
Involved in conception of idea “Secure Way to Pay”, image search, editing and implementation, design and composition of Key Visuals used in campaigns across EDMs, OOH, Digital, Social, OLV etc.